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Showing posts from August, 2025

Do you need a design portfolio?

 What is a design portfolio?  A design portfolio showcases your skills, sets you apart from other designers, and helps build your personal brand. It’s a powerful tool to attract clients or employers by highlighting your unique style, past successes, and design process. If you create art in  any  way — graphic design, website or app design, digital product creation, and even art and goods — and you want to get it out into the world, you need a design portfolio. It makes self promotion easier with visual and graphic images 

The first thing you should learn about branding!

 The First Thing You Should Learn About Branding: It’s Not Just a Logo When people hear “branding,” they often picture a logo, maybe a color palette, or a snazzy font. But here’s the truth: branding starts long before design. The first thing you should learn about branding is this: Branding is the feeling people get when they interact with you. It’s the vibe, the voice, the promise. It’s how you show up—and how you make people feel. 💡 Branding Begins with Clarity Before you pick colors or sketch logos, ask yourself: • Who are you? What values drive your work? Are you playful, polished, rebellious, nurturing? • Who are you for? Who do you want to serve or inspire? What do they need, dream about, or struggle with? • What do you stand for? What’s your mission? What change are you trying to create? This clarity becomes the foundation for everything else—your visuals, your messaging, your products, your tone. Why This Matters Without clarity, branding becomes decoration. Pretty, but ho...

What is brand positioning?

 Brand positioning is the art of defining how your brand is perceived in the minds of your audience. It’s not just your logo or color palette—it’s the emotional space your brand occupies. It answers the question: “Why should someone choose you over anyone else?” Think of it like this: if your brand were a person at a party, positioning is what makes them memorable. Are they the quirky storyteller? The elegant host? The cosmic dreamer with glitter in their hair? Why It Matters Without clear positioning, your brand risks blending into the background. But with strong positioning, you: • Attract the right audience • Build trust and loyalty • Command premium pricing • Create consistency across all touchpoints How to Define Your Brand Positioning Here’s a simple framework to get started: 1. Know Your Audience Who are you speaking to? What do they care about? What problems are they trying to solve? Example: Seven15 speaks to creative souls who crave tactile, whimsical design with a strate...

The Power of Beautiful Branding

  At Seven15  we believe your brand is more than just a logo — it’s the first impression, the silent conversation, and the emotional connection you make with your audience. When your branding is beautiful and intentional, it instantly communicates your values, personality, and professionalism. It tells your customers, “You can trust me. I care about the details.” Why Branding Matters First Impressions Count – In seconds, your visuals can win (or lose) attention. Creates Recognition – Consistent colors, fonts, and imagery make you unforgettable. Builds Trust – A polished brand says you’re credible and established. Sets You Apart – Your style is your superpower in a crowded market. How to Elevate Your Brand Choose a Cohesive Color Palette – Colors should reflect your business mood and appeal to your ideal audience. Use Consistent Fonts & Layouts – This creates harmony across all your designs. Invest in Quality Templates – They save time while keeping y...

Let me introduce my self

  Seven15: Where Creativity Meets Strategy At Seven15 Studio, we turn bold ideas into beautiful brands. From planners and journals to digital downloads and creative resources, our mission is to inspire entrepreneurs, makers, and dreamers to build businesses they love—one design at a time.