What is brand positioning?

 Brand positioning is the art of defining how your brand is perceived in the minds of your audience. It’s not just your logo or color palette—it’s the emotional space your brand occupies. It answers the question:

“Why should someone choose you over anyone else?”

Think of it like this: if your brand were a person at a party, positioning is what makes them memorable. Are they the quirky storyteller? The elegant host? The cosmic dreamer with glitter in their hair?

Why It Matters

Without clear positioning, your brand risks blending into the background. But with strong positioning, you:

• Attract the right audience

• Build trust and loyalty

• Command premium pricing

• Create consistency across all touchpoints

How to Define Your Brand Positioning

Here’s a simple framework to get started:

1. Know Your Audience

Who are you speaking to? What do they care about? What problems are they trying to solve?

Example: Seven15 speaks to creative souls who crave tactile, whimsical design with a strategic edge.

2. Identify Your Unique Value

What makes your brand different? Is it your aesthetic, your process, your story?

Example: Denise’s modular design system blends pastel neons with cosmic motifs—playful, professional, and totally unforgettable.

3. Study the Competition

What are others in your space doing? How can you carve out a distinct lane?

Tip: Don’t copy—contrast. If everyone’s doing minimal beige, maybe it’s time to go glam goth.

4. Craft Your Positioning Statement

This is a one-sentence summary of your brand’s unique place in the market.

Format:

“For [target audience], [brand name] is the [category] that [unique benefit], unlike [competitor].”

Example:

“For creative entrepreneurs, Seven15 is the design studio that delivers cohesive, tactile branding suites with a whimsical twist—unlike generic template shops.”

Bringing It to Life

Once you’ve defined your positioning, reflect it everywhere:

• Your website copy and visuals

• Your social media tone

• Your packaging and product design

• Your customer experience

Consistency is key. Every touchpoint should reinforce your brand’s personality and promise.

💡 Final Thoughts

Brand positioning isn’t a one-time task—it evolves as you grow. Keep listening to your audience, refining your message, and staying true to your creative vision. Whether you’re cosmic, cottagecore, or checkerboard chic, your brand deserves to shine in its own unique way.