Media Kit Essentials Checklist
Use this checklist to build a media kit that’s polished, professional, and ready to impress collaborators, sponsors, press contacts, or potential clients.
🔹 Brand Identity
• Brand name and tagline
• Mission statement or brand bio
• Logo (high-resolution + transparent versions)
• Brand colors and fonts
• Headshots or team photos
🔹 Key Stats
• Social media followers
• Engagement rates (likes, shares, comments)
• Website traffic or email subscribers
• Sales, downloads, or clients served
🔹 Offerings
• Services or products you provide
• Pricing or package options
• Collaboration guidelines (e.g., sponsored posts, affiliate terms, usage rights)
🔹 Credibility Builders
• Testimonials or client quotes
• Press features, awards, or recognitions
• Notable partnerships or brand collaborations
🔹 Visual Assets
• Lifestyle or product photos
• Portfolio samples or case studies
• Branded graphics, banners, or mockups
🔹 Contact + Call to Action
• Email address or contact form link
• Social media handles
• Clear call to action (e.g., “Let’s work together!” or “Available for partnerships”)
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